5/24/2023 0 Comments Wake Up Successful by S.J. Scott![]() ![]() Start-ups can improve their chances of picking the right path by investigating four generic go-to-market strategies, articulating multiple plausible versions of those strategies, and choosing the one that aligns most closely with their founders’ values and motivations.Īs a start-up, RapidSOS was an easy sell: It would bring 911 calls into the smartphone age. The strategic commitments they make in moving forward limit their ability to pivot. Entrepreneurs fear that spending too much time weighing the alternatives will delay commercialization. In the innovation space it’s easy to get overwhelmed by the apparent range of opportunities. ![]() As a result, they end up losing out to second or even third movers with superior strategies. ![]() In their haste to get to market, entrepreneurs often run with the first plausible strategy they identify. ![]()
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